Creating new copy

Whether you’re a brand new boutique in need of millennial voice or a well-established luxury property looking for finesse, I deliver copy that speaks in your voice to the client base you’re looking to attract. So whatever the brief, I can describe your hotel in a style that reflects it. From room, facility and design descriptions to more lengthy About Us biography pages, I write in a style that most resonates with your profile and, most importantly, your customers.

Take a look at the stylistic examples below.


Example A:

Client Profile: Wealthy, discerning, high standards, appreciates luxury and slick service

Hotel Style: Traditional, grand, luxurious, historic

Landing Page Hotel Description:

Once a 19th century publishing house, this Grade II listed building has been reincarnated as Hotel A - an opulent, Baroque-styled luxury establishment in the heart of City A’s creative Area B district. 

Attention to detail is at the very heart of Hotel A, from the velvet clad interiors of the resplendent bedrooms to the Art Deco furnishings of the rooftop bar. Whether you’re looking to peruse the area’s world-famous galleries or explore the city’s designer shopping district, our concierge service is on hand to create an itinerary just for you. 


Example B:

Client Profile: Millennial, appreciates design, modern ease and comfort, uniqueness and independence

Hotel Style: Boutique, relaxed, modern, rustic

Hotel Landing Page Description: 

At Hotel B, we want you to feel at home - that’s why every design detail has been carefully selected for ease and comfort, from the duck down duvets atop the king size beds to the roll top bathtubs big enough for two. Old meets new here, so whilst the reclaimed factory windows and reworked brick fireplaces pay homage to the building’s history, the bohemian furnishings and cosy boutique charm keep it very much in the here and now  .  

Spend sun-filled days relaxing at the rooftop pool and while away evenings enjoying a fireside cocktail in the downstairs bar. Whether it’s a busy work schedule that’s brought you to the city or a carefree weekend away, Hotel B offers a haven to return to at the end of a long day. Relax, put your feet up and enjoy. What’s ours is yours.